St. Regis Hotel on Ft. Lauderdale Beach to become a Ritz-Carlton.
The St. Regis Hotel opened a little over a year ago and it's already changing 'brands'. On August 11th, 2008 it will be rebranded as a Ritz-Carlton. That actually might be some good news. Everyone knows Ritz and they have some loyal guests. This will also be the only Ritz-Carlton in Ft. Lauderdale (all other Ritz South Florida properties are in Miami).
Some reports state that St. Regis was in some disputes with the actual owners of the hotel while other causes state it was a 'ripple' effect that started with major management changes by Starwood Resorts (I believe they own St. Regis).
I expect there to be little changing in the hotel...and I hear that even the dining options are staying as is. They are also expecting to keep the 5-star rating.


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